The SoT Journal
Guides for brands, clubs and creators on fabrics, sampling, sublimation and production in Europe.
Introduction For decades, sports clubs and startups faced a common barrier: large minimum order quantities (MOQs). Traditional sportswear manufacturers demanded orders of 100–500 units, making it…
What if creating a premium sportswear collection was as simple as a few clicks? At Sportswear of Tomorrow, we’ve spent years helping brands bring their apparel…
At Sportswear of Tomorrow, we’ve spent years helping brands create high-quality custom sportswear. We've seen firsthand how tough the market has become—especially for legacy sportswear brands…
Over the last weeks, we’ve had hundreds of conversations with brand owners and teamwear buyers — from big legacy brands to small local clubs. Different companies,…
Polyester (PES) is a synthetic fabric known for its durability and moisture-wicking properties. However, it is not inherently anti-odor. In fact, polyester tends to retain odors…
My name is Kevin Van Lancker, Founder at Sportswear of Tomorrow and I am writing this article from my personal perspective. I attended Performance Days in…
The sublimation industry for sportswear is continuously evolving, and several hot topics and trends are currently influencing the market. Here are some of the most prominent…
In an ever-evolving industry like sportswear, staying ahead of the curve is essential. The future promises revolutionary changes driven by advanced technology, innovative materials, and an…
Choosing the right sportswear manufacturer is a critical step in ensuring the quality, durability, and appeal of your athletic apparel. Europe offers numerous top-tier manufacturers, with…
