The SoT Journal
Guides for brands, clubs and creators on fabrics, sampling, sublimation and production in Europe.
Introduction Traditional sportswear supply chains produce large seasonal batches, leading to excess inventory, waste, and inefficient responsiveness. Deploying AI across manufacturing and logistics enables shift toward…
Introduction In the sportswear sector, the gap between design and demand drives waste. Excess inventory, unsold collections and inefficient fabric use undermine both sustainability and profit.…
Artificial intelligence is reshaping how sportswear is designed and produced. What once required multiple design teams, long iterations, and manual sampling can now be completed in…
Finding the perfect fit has always been a challenge in sportswear. Sizes differ between brands, and athletes often compromise between comfort and performance. Body scan custom…
High minimum order quantities have long restricted clubs, startups, and smaller brands. Traditional manufacturers push bulk production, creating barriers to entry and financial strain. A low…
Before you start reading: Yes, this blog has been fine-tuned by AI to optimize readability. However, the key points we wanted to share were written by…
Sublimation printing has become the standard for teamwear and activewear. It allows unlimited design freedom, durable colors, and lightweight fabrics. But the traditional process has raised concerns about waste, chemicals, and environmental impact. With sustainability becoming non‑negotiable for brands
Introduction For decades, sports clubs and startups faced a common barrier: large minimum order quantities (MOQs). Traditional sportswear manufacturers demanded orders of 100–500 units, making it…
What if creating a premium sportswear collection was as simple as a few clicks? At Sportswear of Tomorrow, we’ve spent years helping brands bring their apparel…
