At Sportswear of Tomorrow, we’ve spent years helping brands create high-quality custom sportswear. We’ve seen firsthand how tough the market has become—especially for legacy sportswear brands trying to navigate shrinking margins, unpredictable demand, and growing pressure to reduce waste. That’s…
Over the last weeks, we’ve had hundreds of conversations with brand owners and teamwear buyers — from big legacy brands to small local clubs. Different companies, same problems. So let me cut straight to it. The biggest struggles we keep…
Polyester (PES) is a synthetic fabric known for its durability and moisture-wicking properties. However, it is not inherently anti-odor. In fact, polyester tends to retain odors more than natural fibers like cotton. This is because polyester is hydrophobic—it repels water…
My name is Kevin Van Lancker, Founder at Sportswear of Tomorrow and I am writing this article from my personal perspective. I attended Performance Days in Munich. As usual, it’s been great fun to meet everyone again. The previous industry…
The sublimation industry for sportswear is continuously evolving, and several hot topics and trends are currently influencing the market. Here are some of the most prominent trends in the sublimation sportswear industry: Top topics in the printed sportswear industry Sustainable…
In an ever-evolving industry like sportswear, staying ahead of the curve is essential. The future promises revolutionary changes driven by advanced technology, innovative materials, and an unwavering commitment to sustainability. As we look to the horizon, one country stands out…
Choosing the right sportswear manufacturer is a critical step in ensuring the quality, durability, and appeal of your athletic apparel. Europe offers numerous top-tier manufacturers, with Romania being a standout choice. Here’s a guide on how to select the right…
Sublimation is revolutionizing the sportswear industry, offering a fresh and exciting way to create high-quality athletic gear. If you’ve ever wondered why sublimation is gaining so much popularity, here’s a simple breakdown of its benefits. Amazing Design Options One of…
Subject: Discussion on how the sports industry has changed in the last 20 years, the use of Artificial Intelligence, on-demand manufacturing in sportswear and new materials driving sports circularity. Sportswear of Tomorrow is a contract manufacturer to sportswear brands worldwide.…
The future of on-demand manufacturing of sportswear is an exciting one, with new technologies and materials emerging all the time. The use of sublimation printing, for example, is extremely popular in the production of sportswear as it allows for greater…
