These days, all brands (big or small) are claiming they are cleaning our oceans, recycling plastic bottles and everything else in between. But, are they?
Greenwashing happens when a company makes an environmental claim about something the organization is doing that is intended to promote a sense of environmental impact that doesn’t exist. The green claim is typically about some form of positive effect on the environment.
In fact, we dare to state that most do almost nothing, to absolutely nothing.
Just because you buy your garments from a factory that buys the fabric from a mill that says the fabric is made of recycled polyester, is not enough.
We hope that soon there will be regulation put in place that requires one to prove their claims. And it would be nice to see all these hangtags gone with statements such as ‘made of plastic bottles’ or ‘made of recycled ocean waste’, when a company cannot prove that they are involved in recycling or circularity.
It also would help for brands and consumers to understand what an amount of effort it takes to actually BE involved in recycling and that those companies who really do effort, would be rewarded. We trust these days are coming soon.