Over the last weeks, we’ve had hundreds of conversations with brand owners and teamwear buyers — from big legacy brands to small local clubs. Different companies, same problems.
So let me cut straight to it.
The biggest struggles we keep hearing:
In pre-dyed sportswear:
- You have to forecast stock, buy in bulk, and hope you’re right.
- You order overseas, wait months, and cross your fingers the container doesn’t get delayed or stuck in customs.
In teamwear:
- You invest in fitting kits that get dirty, lost, or never come back.
- Your client wants 4–5 design proposals by tomorrow.
- You’re competing with brands that offer similar quality, similar prices, and fast delivery.
- You’re juggling suppliers and praying all the right colors and sizes arrive as expected.
- You deal with angry emails from parents because their kid’s jersey doesn’t fit, even though they tried one on.
- You want to offer low MOQs and still deliver fast — but most factories won’t do it.
Sound familiar?
We’ve been in this industry for 20+ years. We’ve lived this. We’ve been the ones chasing suppliers, apologizing to customers, dealing with delays, wrong colors, bad prints — you name it.
At one point, we had to shut down an entire brand because of unreliable manufacturing. That was the turning point.
So we built our own factory. And now we’re taking it one step further.
What we do differently at Sportswear of Tomorrow:
- No more bulk stock risk – We do sublimation on-demand. No forecasting. No deadstock. Just-in-time production.
- No more fitting kits – We’re building smart sizing tools that actually work. Say goodbye to dirty samples and guessing games.
- No more wasting hours on designs – Our AI tool generates multiple design proposals for you in minutes. Just plug in some info, and you’re ready to pitch.
- No more guesswork on quality – We control printing, cutting, and sewing in-house. No outsourcing. No surprises.
- No more team order chaos – We support bulk orders with individual personalization. Each player can get their name, number, and size. Manager gets one clean order.
- No more high MOQs – Want to launch something small? Need just 10 pieces? No problem.
- No more “where’s my order?” – You’ll get proper tracking. We don’t ghost you.
This isn’t theory. It’s built from years of frustration, lost money, and lessons learned the hard way.
If you’re done with excuses, missed deadlines, and broken promises, we should talk.
We’ve created something that works — for you, and for your customers.
📩 Just drop me a message or set up a call. Happy to show you how we’re helping other teamwear brands fix what’s broken in this industry.
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Kevin Van Lancker
Founder, Sportswear of Tomorrow