{"id":617,"date":"2026-10-24T14:00:00","date_gmt":"2026-10-24T14:00:00","guid":{"rendered":"https:\/\/sportswearoftomorrow.com\/blog\/?p=617"},"modified":"2026-10-23T15:29:52","modified_gmt":"2026-10-23T15:29:52","slug":"private-label-cycling-jerseys","status":"publish","type":"post","link":"https:\/\/sportswearoftomorrow.com\/blog\/2026\/10\/24\/private-label-cycling-jerseys\/","title":{"rendered":"Private Label Cycling Jerseys: How to Work with a Manufacturer from Brief to Reorder"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>In short:<\/strong> A private label cycling jersey manufacturer makes jerseys to your design and specification and puts only your brand on them. To launch well, start on an existing cut or develop your own pattern, specify the fabric exactly, design on the manufacturer&#8217;s panel templates, ride-test a physical sample, and keep one approved version for every reorder. <strong>Sportswear of Tomorrow<\/strong> makes private-label sublimated cycling jerseys in Europe, with its own factory in Aiud, Romania, in GRS-certified recycled fabrics, from 1 piece on existing cuts and 2.5\u20134 weeks from artwork approval.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">A cycling jersey is the product most cycling brands are judged on first. It sits in every ride photo, it is the piece customers compare against the brands they already own, and it is where a poor fit or a muddy print shows straight away. This guide is for founders and product managers who want their own jersey line: how private label works, what to decide before you brief a manufacturer, how to specify fabric and artwork, and how to get from a first sample to reorders that match.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is a private label cycling jersey?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A private label cycling jersey is made by a manufacturer to your design and specification, then sold under your brand only.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The manufacturer prints, cuts and sews; you own the design, the brand and the relationship with your riders. That is different from buying blank jerseys and adding a logo, and different from a club kit, where the brief is a one-off order rather than a product line you will sell, restock and build on season after season.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For a brand, three things matter more than anything else: the jersey must fit the rider you are designing for, it must look the same on every reorder, and nothing on it should point to anyone but you. Our custom cycling kit carries no Sportswear of Tomorrow branding.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Should you start on an existing cut or develop your own pattern?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Start on an existing cut if you want to launch quickly and test designs; develop your own pattern when fit is part of what makes your brand different.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On an existing cut, the pattern and grading already exist. You choose the cut, add your artwork, colours and logo positions, and order the sizes and quantities you need. At Sportswear of Tomorrow, existing cuts start from 1 piece, so small runs are practical for a pre-order, a campaign shoot or a first drop to test demand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Developing your own style means your own pattern, measurements and size set. It takes longer, because pattern development and sampling come first, and the timeline is given with your quote. It is the right route when your rider needs something the market does not offer, such as a particular race fit, a longer back or a cut for a specific discipline. You can <a href=\"https:\/\/www.sportswearoftomorrow.com\/services\/develop-your-own-sportswear-your-fabrics-your-trims\/\">develop your own sportswear<\/a> with us, and read more about our <a href=\"https:\/\/www.sportswearoftomorrow.com\/services\/sportswear-product-development\/\">product development<\/a> process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many brands do both: they launch on an existing cut and develop their own pattern once they know what sells.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What should you decide before you brief a manufacturer?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Decide who the jersey is for, how it should fit, when it will be worn and which pieces sit next to it in your range.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A clear brief saves weeks of back and forth. Before you contact a manufacturer, write down:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The rider.<\/strong> Road, gravel, endurance or racing; club rides or long days in the mountains.<\/li>\n\n\n<li><strong>The fit.<\/strong> A close race fit or a more relaxed endurance fit, and which reference jersey comes closest.<\/li>\n\n\n<li><strong>The season.<\/strong> Short-sleeve summer jersey, long-sleeve mid-season jersey, or both.<\/li>\n\n\n<li><strong>The details.<\/strong> Pocket layout, zip length, sleeve and hem finishes, and any reflective or contrast elements you have in mind. Ask which options the manufacturer offers for that cut.<\/li>\n\n\n<li><strong>The range.<\/strong> Most riders buy a jersey with bib shorts, so plan the pieces that sit next to it. We make the full cycling range, so jerseys, bib shorts and the rest of your line come from one manufacturer and one colour process.<\/li>\n\n\n<li><strong>Quantities and dates.<\/strong> Rough quantities per size and the date you need stock in hand.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If you do not have a full tech pack yet, send what you have, such as a reference jersey, sketches and your logo files, and we will tell you what is missing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How should you specify the fabric?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Name the exact composition, the certification and the garment each fabric is used for, and keep that information for your labels and product pages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Breathable performance fabric&#8221; is not a specification. At Sportswear of Tomorrow, all our fabrics are GRS-certified. Cycling jerseys and shorts are made in 100% recycled polyester or recycled polyester\/elastane blends, depending on the style. A jersey often combines more than one fabric, for example a different knit on the back panel or the sleeves, so ask for the composition of every fabric on the garment, not only the main body.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Record each fabric in your spec sheet. You will need it for your care label, your product pages and any recycled-content claim. Under the EU rules on environmental claims to consumers (Directive (EU) 2024\/825), applying from 27 September 2026, a specific, documented statement such as &#8220;100% recycled polyester, GRS-certified fabric&#8221; is far safer than a generic environmental claim.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How does sublimation change the way you design a jersey?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With sublimation the design is printed into the fabric before the panels are cut and sewn, so artwork can run edge to edge and across seams.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That freedom comes with a few rules your designer should know from the start:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Use the panel templates.<\/strong> Ask for the templates of your cut before design work begins. Each panel and each size has its own template.<\/li>\n\n\n<li><strong>Plan across the seams.<\/strong> Where panels meet, the design can shift slightly, so keep logos and fine text away from seam lines.<\/li>\n\n\n<li><strong>Supply vector logos.<\/strong> Send logos as AI, EPS, SVG or PDF, and full-colour artwork at print resolution.<\/li>\n\n\n<li><strong>Fix logo positions.<\/strong> Give every logo a measured position and say whether it scales with the size or stays the same on every jersey.<\/li>\n\n\n<li><strong>Name every file.<\/strong> One file per colourway, named by style, colourway and version.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For colour, give a Pantone or colour reference for every colour in the design. Slight colour differences can occur because sublimation ink absorbs into the fabric, and screens show colour differently from fabric, so the approved physical sample is the reference for bulk and for every reorder. Our guide to <a href=\"https:\/\/sportswearoftomorrow.com\/blog\/2026\/08\/13\/color-books-vs-color-matching-how-to-get-sublimation-color-right-the-first-time\/\">colour books versus colour matching<\/a> explains how to approach this.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How should you sample and test a cycling jersey?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ride in the sample, wash it, and check it against your brief point by point before you approve bulk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A jersey that looks right on a hanger can still ride badly. Test it the way your customers will:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>On the bike.<\/strong> Check that the back stays down in the riding position, the sleeves sit without riding up and the pockets are easy to reach.<\/li>\n\n\n<li><strong>Over distance.<\/strong> A short spin hides problems that show after three hours.<\/li>\n\n\n<li><strong>In different sizes.<\/strong> Have riders in several sizes wear it, not only the founder.<\/li>\n\n\n<li><strong>After washing.<\/strong> Wash it several times and check the print, the seams and the shape.<\/li>\n\n\n<li><strong>Against the brief.<\/strong> Measure it, check logo positions and compare colours with your references in daylight.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Write your comments down with photos and clear numbers. &#8220;Sleeve 1 cm longer on all sizes&#8221; is easy to act on; &#8220;sleeves feel short&#8221; is not. At Sportswear of Tomorrow, 50% of a paid sample&#8217;s cost is credited against your bulk order of at least \u20ac2,000 ex VAT (shipping excluded).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How do you keep reorders consistent?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lock the approved sample as your reference, version every change, and work with a manufacturer that keeps your pattern and colour profile on file.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reorders are where a private label line succeeds or fails. Customers who liked your first jersey expect the second batch to fit and look the same. At Sportswear of Tomorrow, we keep stored colour profiles and patterns so reorders match, and every jersey is printed, cut and sewn in our own facility in Aiud, Romania, with no partner factories. Production takes 2.5\u20134 weeks from artwork approval on every order, bulk included, plus shipping.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On existing cuts you can restock in small runs rather than buying a whole season up front. Volume discounts apply to larger orders. If you change anything, such as a new colourway or a longer sleeve, treat it as a new version and record it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before development starts, agree in writing who owns the pattern and the artwork, and ask for an NDA if you want one in place before you share designs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Sportswear of Tomorrow makes private label cycling jerseys<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Sportswear of Tomorrow at a glance<\/strong><\/p>\n\n\n<ul class=\"wp-block-list\">\n<li>Custom sublimated sportswear manufacturer, founded in 2002<\/li>\n\n\n<li>Every jersey printed, cut and sewn in our own facility in Aiud, Romania; no partner factories<\/li>\n\n\n<li>Cycling jerseys and shorts in 100% recycled polyester or recycled polyester\/elastane blends; all fabrics GRS-certified<\/li>\n\n\n<li>No Sportswear of Tomorrow branding on your kit<\/li>\n\n\n<li>From 1 piece on existing cuts<\/li>\n\n\n<li>2.5\u20134 weeks from artwork approval, bulk included<\/li>\n\n\n<li>1,000+ brands and teams since 2002<\/li>\n<\/ul>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">We make <a href=\"https:\/\/www.sportswearoftomorrow.com\/services\/private-label-oem-sportswear\/\">private-label<\/a> cycling jerseys and the full cycling range for brands, on our existing cuts or on a style developed for you. See our <a href=\"https:\/\/www.sportswearoftomorrow.com\/products\/custom-road-cycling\/\">custom road cycling<\/a> page, or read our <a href=\"https:\/\/sportswearoftomorrow.com\/blog\/2026\/10\/12\/custom-cycling-kit-manufacturer-europe\/\">guide to choosing a custom cycling kit manufacturer in Europe<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently asked questions<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What is a private label cycling jersey?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A cycling jersey made by a manufacturer to your design and specification and sold under your brand only. The manufacturer prints, cuts and sews; you own the design, the brand and the relationship with your riders. Our custom cycling kit carries no Sportswear of Tomorrow branding.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Can I start a cycling jersey line with a small first order?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes. At Sportswear of Tomorrow, existing cuts start from 1 piece, so small runs work for a pre-order, a campaign shoot or a first drop. Styles developed to your own pattern take longer, because development and sampling come first; the timeline is given with your quote.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What fabric are your cycling jerseys made from?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cycling jerseys and shorts are made in 100% recycled polyester or recycled polyester\/elastane blends, depending on the style. All our fabrics are GRS-certified.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Will my jerseys match my Pantone colours?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We work from your Pantone references, but slight colour differences can occur because sublimation ink absorbs into the fabric, and screens show colour differently from fabric. Approve colour on a physical sample in daylight; that sample is the reference for bulk and reorders.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Do I need a full tech pack to get started?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Not always. On an existing cut, a brief with your artwork, colour references, logo positions, sizes and quantities is enough. For your own style, send what you have, such as a reference jersey, sketches and logo files, and we will tell you what is missing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How long does production take?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">At Sportswear of Tomorrow, 2.5 to 4 weeks from artwork approval on every order, bulk included, plus shipping. Development and sampling for a new style come first and are planned in the quote.<\/p>\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"BlogPosting\",\n      \"@id\": \"https:\/\/sportswearoftomorrow.com\/blog\/2026\/10\/24\/private-label-cycling-jerseys\/#article\",\n      \"mainEntityOfPage\": \"https:\/\/sportswearoftomorrow.com\/blog\/2026\/10\/24\/private-label-cycling-jerseys\/\",\n      \"headline\": \"Private Label Cycling Jerseys: How to Work with a Manufacturer from Brief to Reorder\",\n      \"alternativeHeadline\": \"Private Label Cycling Jersey Manufacturer: A Brand Guide\",\n      \"description\": \"How to launch private label cycling jerseys: existing cut or own pattern, fabric specs, sublimation artwork, ride-testing samples and consistent reorders.\",\n      \"image\": {\n        \"@type\": \"ImageObject\",\n        \"url\": \"https:\/\/sportswearoftomorrow.com\/blog\/wp-content\/uploads\/2026\/10\/article-private-label-cycling-jerseys-hero.jpg\",\n        \"width\": 1920,\n        \"height\": 1080,\n        \"caption\": \"Road cyclists climbing the hairpin bends of a high Alpine pass, seen from above\"\n      },\n      \"datePublished\": \"2026-10-24T16:00:00+02:00\",\n      \"dateModified\": \"2026-10-24T16:00:00+02:00\",\n      \"inLanguage\": \"en-GB\",\n      \"keywords\": [\n        \"private label cycling jersey manufacturer\",\n        \"private label cycling jerseys\",\n        \"private label cycling clothing\",\n        \"cycling jersey manufacturer Europe\",\n        \"custom sublimated cycling jerseys\",\n        \"cycling jersey sample approval\"\n      ],\n      \"author\": {\n        \"@id\": \"https:\/\/www.sportswearoftomorrow.com\/#organization\"\n      },\n      \"publisher\": {\n        \"@id\": \"https:\/\/www.sportswearoftomorrow.com\/#organization\"\n      },\n      \"about\": {\n        \"@id\": \"https:\/\/www.sportswearoftomorrow.com\/#organization\"\n      }\n    },\n    {\n      \"@type\": \"Organization\",\n      \"@id\": \"https:\/\/www.sportswearoftomorrow.com\/#organization\",\n      \"name\": \"Sportswear of Tomorrow\",\n      \"url\": \"https:\/\/www.sportswearoftomorrow.com\/\",\n      \"foundingDate\": \"2002\",\n      \"address\": {\n        \"@type\": \"PostalAddress\",\n        \"addressLocality\": \"Aiud\",\n        \"addressCountry\": \"RO\"\n      }\n    },\n    {\n      \"@type\": \"FAQPage\",\n      \"@id\": \"https:\/\/sportswearoftomorrow.com\/blog\/2026\/10\/24\/private-label-cycling-jerseys\/#faq\",\n      \"mainEntity\": [\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What is a private label cycling jersey?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"A cycling jersey made by a manufacturer to your design and specification and sold under your brand only. 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of Tomorrow","author_link":"https:\/\/sportswearoftomorrow.com\/blog\/author\/kevinvanlancker\/"},"uagb_comment_info":0,"uagb_excerpt":"How to launch private label cycling jerseys: existing cut or own pattern, fabric specs, sublimation artwork, ride-testing samples and consistent 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