SubliScan™ by Sportswear of Tomorrow

More Than Just a Jersey: Unlock a Whole New Dimension with Scannable, Immersive Sportswear

We developed SubliScan™. Scanning sports jerseys or Merchandise to open up a whole new world for advertisers, marketing teams and more.

SubliScan™ is a unique technology that brings designs or logos on player uniforms to life through the phone camera of a spectator.

Play an AR ad or show a kit in AR and allow for customisation and which can be ordered in a click. Or allow random people and companies to sponsor a team for just one game or half a year.

SubliScan™ merges the offline with the online world and creates a whole new immersive experience.

Arrange a call with us to discover how SubliScan™ can help your brand stand out from the rest, by a whole other dimension.

Example Use Cases

1. Dynamic AR Sponsorship Overlays

Sponsors can display their logos or ads on jerseys through an AR app, making their branding visible only when the jersey is scanned, perfect for short-term event sponsorship.

2. AI-Driven Personalized Sponsorship

AI changes the sponsor’s content dynamically based on factors like time, location, or audience, allowing targeted and flexible sponsorships without altering the physical jersey.

3. Virtual Event Sponsorship Banners

AR-enabled banners, signs, or 3D elements appear around the athlete when their jersey is scanned, providing sponsors with rich, immersive branding opportunities.

4. NFC or QR Code-Triggered Sponsorship

Embedding NFC tags or QR codes in jerseys or bikes allows sponsor content to be triggered when scanned, limiting visibility to specific events or sponsors.

5. User-Generated Customizable Kits

Allow users to log into a platform, design a new digital kit, and have it appear when their jersey is scanned, enabling personalized fan engagement or sponsor branding.

6. Dynamic Jersey Redesigns

Jersey designs can change every time they are scanned, with updates pulled from a cloud-based profile managed by the jersey owner, offering a fresh experience for fans.

7. Scheduled or Event-Based Jersey Designs

Jersey owners can pre-schedule different digital designs or sponsor logos for specific events or days, ensuring that the jersey reflects the current occasion or game.

8. AI-Suggested Jersey Designs

AI can recommend new jersey designs based on the owner’s preferences or current trends, making each scan reveal a fresh, on-trend design for fans and spectators.

9. Real-time Player Stats via AR

Fans can scan a player’s jersey to access real-time stats, performance insights, and stories, enhancing the viewing experience with live data.

10. Interactive Fan Polls and Trivia

By scanning jerseys, fans can participate in polls or trivia games related to the event or players, encouraging engagement and sponsor interaction.

11. Augmented Reality Player Profiles

Unlock in-depth player profiles with career milestones, achievements, and personal stories when scanning jerseys, giving fans a more personalized connection to athletes.

12. AR-Driven Fitness Competitions

Players’ jerseys trigger fitness challenges and competitions for fans, sponsored by fitness brands, encouraging active fan participation and brand engagement.

13. Exclusive Offers and Discounts

Scanning jerseys at specific moments unlocks sponsor discounts or exclusive offers, creating real-time marketing opportunities for sponsors.

14. AR Collectible Unlocks

Scanning certain jerseys grants fans access to virtual collectibles or trophies that they can collect, trade, or use to unlock exclusive content or rewards.

15. Virtual Autographs and Merchandise

Jerseys can trigger virtual autographs from players or links to limited-edition merchandise, giving fans exclusive, collectible experiences.

16. Instant Replay Highlights via AR

Fans scan a jersey to see instant replays of key game moments in augmented reality, sponsored by brands looking to increase their visibility during peak excitement.

17. Virtual Sponsorship Booths

Unlock interactive virtual sponsor booths when scanning jerseys, where fans can explore products, watch videos, or access special deals from event sponsors.

18. Player Health and Performance Metrics

Sponsors can offer real-time health data like heart rate, distance covered, or speed when a player’s jersey is scanned, engaging fans with deeper insights.

19. Augmented Reality Hype Videos

Jerseys can trigger 3D hype videos related to players or the team, building excitement and giving sponsors a way to showcase their brand in a high-energy format.

20. Fan Loyalty and Rewards Tiers

Scans of jerseys can reward fans with loyalty points that unlock exclusive content, gear, or experiences, fostering fan loyalty and engagement with sponsors.

21. Interactive Fan Shout-outs

Fans can scan jerseys and send virtual shout-outs to players or teams, with the possibility of those messages being shown live in the stadium or on social media.

22. AR-Triggered Charity Campaigns

Special jerseys linked to charity initiatives can prompt donations or raise awareness when scanned, connecting fans to causes in an interactive way.

23. Collaborative Fan Challenges

Fans in different parts of the stadium or venue can work together via AR to unlock special content or prizes by scanning jerseys, increasing engagement.

24. Augmented Reality Merchandise Previews

Scanning jerseys gives fans the ability to preview merchandise items in AR, allowing them to visualize products before making a purchase.

25. Team Lineup and Strategy Visualizations

Jerseys can trigger AR visualizations of the team’s current lineup or strategy, giving fans insights into team tactics and player roles during the event.